The Dog Agency Turns Pets Into Celebrities
August 31, 2017
Social media and pets are a feel-good combination for people across all demographics. So when a feisty Shiba Inu or crazy-cute Cardigan Welsh Corgi suddenly joins that exclusive group of the most famous pets online, many owners turn to The Dog Agency to help them deal with the business offers arising from sudden celebrity. Because when each post by a famous pet can earn thousands of dollars, smart paw-rents know they need expert help. Founded by New York entrepreneur Loni Edwards, The Dog Agency represents this novel category of influencers, a select group of captivating canines sought out by companies for their voracious audiences.
Loni Edwards and her French Bulldog Chloe
Faegan, Cockalier (2 y/o), Powers & Union Ave., Brooklyn, NY • "We got him because I have bad anxiety, but two weeks after we brought him home the vet told us that HE has bad anxiety too. This collar is awesome because I never have to worry about where he is – we are never too far from each other." Visit @linkakc to learn more about this daily activity collar (link in bio). Use promo code THEDOGIST for an additional $10 off #LinkAKC #ad
With a notable client like The Dogist, which introduces dogs to more than 2.7 million followers, The Dog Agency sometimes uses the high-profile Instagram account to promote pet medication, cruelty-free cosmetics, innovative dog products and even luxury hotel chains. A VIP list of Loni's clients joined the LINK AKC Pack over the summer including Harlow and Sage, Waffle Nugget, Gone to the Snow Dogs and Remix the Dog.Edward's successful venture means she represents her own pup, Chloe the Mini Frenchie. The elegant scamp has become a social media sensation in her own right thanks to her 175,000 fans. Loni says The Dog Agency has to turn away hundreds of submissions every week, but the company is always on the lookout for special pets with the potential to become social media stars. The secret to getting into the big leagues is by consistently offering high-quality content and engagement to your dog's devoted followers.